Vredestein becomes AS Monaco premium partner
From this Friday 22 November’s match against Brest, the logo of Vredestein, a top-of-the-range tyre brand, will be visible on the left sleeve of the Monaco players’ shirts for all Ligue 1 matches during the 2024-25 season.
The brand will be displayed on LED
Vredestein will also benefit from prominient exposure at Stade Louis-II, where the brand will be displayed on LED displays around the pitch. Exclusive campaigns on AS Monaco’s social media will also enable the Dutch company to reach the Club’s 25 million followers.
Through this collaboration, AS Monaco will help Apollo Tyres to raise awareness of the Vredestein brand and its award-winning products among the “Rouge & Blanche” community and the club’s large audience in France and abroad.
Partnerships with Manchester United Football Club
By teaming up with AS Monaco, Apollo Tyres is strengthening its commitment to the world of competitive sports, building on successful partnerships with Manchester United Football Club, the FIS Alpine Ski World Cup, the Millie Miglia classic rally series, and the FIA European Truck Racing Championship.
Yves Pouliquen, Vice President, Commercial, Europe, at Apollo Tyres says: “This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season.”
Thibaut Chatelard, Marketing and Revenue Director of AS Monaco : “We are delighted to welcome Apollo Tyres and its Vredestein brand to the family of AS Monaco partners. This collaboration makes sense in view of the values we share, such as the constant pursuit of performance and excellence. There’s no doubt that this new support will be precious for the rest of our season, which promises to be thrilling.”
About Vredestein
Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.
More information: https://www.vredestein.com/
