Sponsors 18 September 2024, 12:00

Bang & Olufsen to accompany AS Monaco in the Champions League

AS Monaco and Bang & Olufsen have strengthened their partnership: the global luxury audio brand will now be featured on the sleeve of the Monegasque players' Champions League jerseys.

Premium partner of the Principality club since last season and visible on the back of Monegasque shirt in Ligue 1, Bang & Olufsen will also accompany the « Rouge & Blanc » during this Champions League campaign.

We're so ready for the @ChampionsLeague! 🔥

We already know the complete schedule of the Rouge & Blanc for this phase of league of the #UCL. 🇪🇺👇 pic.twitter.com/MAmtuo02WE

— AS Monaco EN (@AS_Monaco_EN) August 31, 2024

On the left sleeve jersey in Champions League

From Thursday’s game against FC Barcelona, the top-of-the-range Danish audio brand will be featured on the left sleeve of AS Monaco’s jersey for every fixture in Europe’s most prestigious competition.

After the extension of our partnership until 2026 a few months ago, this is another step forward that we have taken with Bang & Olufsen and a sign of mutual trust. We are very pleased to be able to count on the brand's support during our Champions League matches.

Thibaut Chatelard Marketing & Revenue Director of AS Monaco

Bang & Olufsen, known for creating some of the world’s most iconic audio and home entertainment products through the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship, will benefit from an increase in visibility worldwide and on AS Monaco’s communication platforms.

Thibaut Chatelard, Marketing & Revenue Director of AS Monaco : “After the extension of our partnership until 2026 a few months ago, this is another step forward that we have taken with Bang & Olufsen and a sign of mutual trust. We are very pleased to be able to count on the brand’s support during our Champions League matches, one of the most watched sporting competitions in the world, which will enable Bang & Olufsen to benefit from increased international visibility.”

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.