AS Monaco unveil its new third kit for the Centenary season
After paying tribute to the Club’s prestigious history with its HOME jersey, and highlighting the Principality’s and AS Monaco’s heritage with its AWAY jersey, the Rouge & Blanc’s new THIRD tunic evokes the futuristic and innovative architectural projects that are reshaping Monaco’s urban landscape, as well as the future.
The design of recent buildings in Monaco
With its undulating lines combining elegance and character, this outfit recalls the innovative design of some of Monaco’s most recent constructions, such as the Stella Tower, the Palais de la Plage, the Mareterra and the Testimonio.
The different shades of grey on the jersey are directly inspired by the minimalist hues of the Principality’s iconic buildings, whose materials are reflected in the color palette of the tunic.
The Stella Tower at the heart of the unveiling campaign
One of these venues, the Stella Tower, was the setting for part of the campaign to unveil the new outfit, in which several Monegasque players took part, including new recruit George Ilenikhena.
Linking past and present, the official logo for AS Monaco’s centenary celebrations appears on the back of the jersey, just below the collar, inside which is inscribed in black letters the motto “Daghe Munegu”.
The black Club crest
The black monochrome club crest is featured on the heart side of the tunic, while the Omini Kappa is transferred to the other side of the chest.
Designed with KOMBAT PRO technology developed by Kappa, this jersey meets all the technical requirements needed at the highest level. As with HOME and AWAY kit, the quality of the materials used, especially the 100% recycled polyester, also testifies to Kappa’s commitment to providing first-class equipment while respecting the environment.
Commercialization
All 2024-2025 Kappa x AS Monaco collections are now available at https://shop.asmonaco.com/en or at the official store – Les Jardins d’Apolline, 1 PROMENADE HONORÉ II, 98000 Monaco – and at https://www.kappa.fr/
