Press releases 29 November 2024, 10:00

AS Monaco and the Monaco Government Tourist and Convention Authority renew their partnership

AS Monaco and the Monaco Government Tourist and Convention Authority are delighted to announce the renewal of their partnership, which will see the Visit Monaco brand featured on the Academy teams' kit.

Visible from the start of the 2023/24 season on the front of the professional team’s jersey, the Visit Monaco logo has now been displayed, since this weekend, on the tunics of the Academy teams (Elite Group, U19 and U17) during matches played in the various competitions in which they take part in France and Europe (UEFA Youth League, Premier League International Cup, etc.), until the end of the 2024/25 season.

Promotional campaign for the destination of Monaco

As part of this renewed cooperation, AS Monaco and the Monaco Government Tourist and Convention Authority will continue to work together to raise the profile and appeal of the Monegasque territory. In particular, players from La Diagonale will be taking part in a promotional campaign for the destination of Monaco.

AS Monaco, for its part, will benefit from the Monaco Government Tourist and Convention Authority’s knowledge and network in order to target the Principality’s tourist population in the most effective way.

🌅🛥️ Ready for a weekend like nowhere else in Monaco? #VisitMonaco #LikeNowhereElse #LNE

📸 BVergely pic.twitter.com/AkyGhgXzXY

— VisitMonaco (@VisitMonaco) November 22, 2024

About the Monaco Government Tourist and Convention Authority

The Monaco Government Tourist and Convention Authority is an office of the Prince’s Government attached to the Ministry of Finance and Economy. Its primary role is to promote the destination, ensuring a high number of tourist visitors throughout the year.

Working closely with all tourism, economic and cultural stakeholders in the Principality, the Monaco Government Tourist and Convention Authority undertakes numerous actions in order to fully accomplish its goals. Its promotional work is organized around three strands:

The Convention Bureau and Leisure Travel & Sales Departments lead professional networks in conjunction with the promotional offices abroad;
The Marketing Division rolls out campaigns and forges partnerships in accordance with the needs of each priority market depending on the targets and countries;
The Corporate Social Responsibility (CSR) Unit works to ensure that Monaco thinks and acts in a fairer and more sustainable way as it continues to create a responsible

Monaco strives to enable visitors from all over the world to enjoy lots of absolutely unforgettable experiences at the heart of a destination like nowhere else.

More information : https://www.visitmonaco.com/en