AS Monaco and Teddy Smith strengthen and extend their partnership until 2027
Premium partner of AS Monaco since 2023, Teddy Smith extends its commitment to the Club and will accompany the Monegasques until 2027.
On the lower back of the team’s jersey
After a successful first season of collaboration, in which the brand was visible on the back of the Monaco players’ shorts, Teddy Smith will now be featured on the lower back of the professional team’s jersey for all Ligue 1 matches, starting on the first matchday of the season.
A dedicated ready-to-wear collection in 2025
The French ready-to-wear brand, founded in 1989 and popular for three generations for its urban-casual aesthetic, will also continue to benefit from visibility at the Stade Louis-II, as well as on the Club’s official signage and its various communication platforms.
AS Monaco and Teddy Smith will also launch a dedicated ready-to-wear collection in 2025 and offer their community unique experiences.
Philippe Bouloux, President of Teddy Smith: “Boldness, again and again, has accompanied Teddy Smith since its beginnings. We are proud to confirm our commitment to AS Monaco and to take the colors of the Rouge et Blanc to new heights.”
Thibaut Chatelard, Marketing & Revenue Director of AS Monaco: “We are delighted to strengthen our partnership with Teddy Smith, one year after the beginning of this collaboration, and to make it a long-term one. This development demonstrates the attractiveness of AS Monaco for brands wishing to make a commitment alongside us. After our first season together, which saw the team achieve its goal of returning to the Champions League, we’re looking forward to the next season together, which promises to be both exciting and historic, as we celebrate the Club’s Centenary.”
About Teddy Smith
French brand with a young, casual and modern style, TEDDY SMITH, made famous by its mythical faded jeans, has been offering fashion, lifestyle and sports collections for men, women and teens since 1989. Designed by a passionate team, the success of TEDDY SMITH collections for over 30 years reflects the free spirit of its beginnings, in a wide choice of iconic and timeless garments, denim classics and trendy accessories.
Available online at www.teddy-smith.com and in Blue Box boutiques, department stores and multi-brand retailers throughout France.
