AS Monaco and APM Monaco extend their partnership until 2026!

Main partner of the Principality’s club since 2023, APM Monaco continues its commitment to the “Rouge & Blanc” until 2026. The leader in the chic fashion jewelry market will continue to be featured on the front of the professional team’s match shirts during the French Ligue 1 championship.

Ready for Club’s Centenary celebrations

Following on from the initiatives launched last season (Bijou du mois by APM Monaco, photo and video shoots, etc.), the two Monegasque companies will be stepping up their cooperation to bring their communities even closer together and promote the image of the Principality and the brand.

Throughout this special season, marked by the Club’s Centenary celebrations, a number of activities will be organized for the public at the Stade Louis-II, including the chance to win APM Monaco jewelry.

More than 25 million followers

A way of enriching the experience of Monegasque supporters, while developing their connection with the brand. As in the 2023-24 season, APM Monaco will regularly invite the brand’s many influencers and ambassadors, contributing to the expansion of the “Rouge & Blanc” fan base.

AS Monaco, with its 25 million followers, will thus be supporting the development of the APM Monaco brand for the next two seasons.

Thibaut Chatelard, Marketing & Revenue Director of AS Monaco: “We are delighted to be continuing our collaboration with APM Monaco. After a successful first year, it was a natural step for us to extend our joint adventure. Great challenges lie ahead this season, marked in particular by the celebration of the Club’s Centenary, and we look forward to being able to count on APM Monaco’s support in achieving them.”

Philippe Prette, CEO of APM Monaco: “As a Monegasque brand, we are delighted to continue our collaboration with AS Monaco. With this partnership, we are proud to highlight our Monegasque origins and contribute to the image of the Principality.”