Sponsors 09 August 2023, 10:00

6686 Sport new Official Regional Partner of AS Monaco in Asia

AS Monaco is delighted to announce its collaboration with leading sports and entertainment brand, 6686 Sport, which becomes the Club’s official regional partner Asia in for the next three seasons.

6686 Sport, an industry leading sports entertainment platform in Asia, has garnered trust and appreciation from fans through its user-friendly technology and premium services. By partnering, the two entities aim to reinforce each other’s growth in the Asian region and connect with the continent’s football fans.

Visibility on LED panels during AS Monaco home games

As part of this partnership, 6686 Sport will benefit from visibility on LED panels during AS Monaco home games broadcast in Asia, giving the brand exclusive exposure on the Asian market, aligning with the brand extensive plans for growth, innovation and its class leading technological agenda. In addition, 6686 Sport will be able to offer its users exclusive content created with the Monegasque players.

3 million followers in China

With this latest partnership, AS Monaco continues its development on the Asian continent, particularly in China where it has over 3 million followers on its Sina Weibo and Douyin accounts – making the Club the 2nd most followed Ligue 1 Uber Eats team on Chinese social networks -, launched on the occasion of the Club’s participation in the 2018 Trophée des Champions in Shenzen. A digital presence further intensified in 2022 following the creation of the Club’s Japanese Twitter account.

We are very pleased to start this collaboration with 6686 Sport, a company with which we share the ambition to be innovative and pioneers in the digital and new technologies field. This new regional partnership confirms AS Monaco's international appeal, particularly in Asia.

Ben LambrechtCEO of AS Monaco

Danny Chen, Brand Manager of 6686 Sport : “We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco. The collaboration between two organizations aims to combining industry expertise, innovation, and a love for the game. As both organizations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations. With the safe, reliable, and diversified services of the 6686 Sport Platform, we aim to bring the utmost sports and entertainment experiences to the fans.”

Ben Lambrecht, CEO of AS Monaco : “We are very pleased to start this collaboration with 6686 Sport, a company with which we share the ambition to be innovative and pioneers in the digital and new technologies field. This new regional partnership confirms AS Monaco’s international appeal, particularly in Asia. It will also enable us to strengthen our presence on this continent and bring us closer to Asian football fans.”